Art Direction/Digital Design
Every brand, every ad campaign, is telling us to do something. The status quo is telling us go, go, go.
The truth is every bloke is actually at his happiest when he’s doing less.
The least you could do campaign was launched for the start of the AFL and NRL season drawing Brand awareness across all digital channels.
Check out the TVC ad below!
Creative direction for frames appearing in the ad. Poking fun of companies like Nike and North Face this led to a similar styled approach. Bold fonts/epic imagery/odd remarks.
Animations for eDM campaigns that were created by burst photography engaging customers whilst promoting the offer upon initial view.