Art direction/Design/Idea generation
The BS Responsibly Brigade theme during the Spring Carnival delivered an over-arching campaign across all customer touch points including digital media, print and outdoor advertising.
Campaign imagery shot on set, above. Talent ranged from BS Officers, BS’ers, jockeys, to the regular day punters. Edited and retouched in house to apply across all digital channels, examples below.
Tinder Ads using campaign imagery and short scripts linked to the dating app.
Art directed the BS Brigade theme delivering an over arching campaign across all customer touch points.