Art Direction/Digital Design
After the BS Brigade successfully maintained healthy levels of BS from racetrack to pub last season during Spring Carnival, the crew are back bigger and better.
The campaign ran across all channels within Digital Media. Projects ranged from Print, OOH, eDM campaigns, brand collateral, Social and Paid Social Media, TV Integrations and Video Production.
Check out the BSi - Busted TVC for a good laugh, below!
Example of campaign imagery shot on set, above. Talent ranged from BSi Officers, BS’ers, regular day punters as well as props. Edited and retouched in house to apply across all digital channels, examples below.
OOH advertising in VIC, NSW and QLD. Working alongside the Creative Team producing witty comments across a variety of placements.
eDM Campaign for customers launching Spring Carnival leveraging campaign imagery.
Having a play retouching and manipulating imagery to keep creative within the CSI look and feel.